Selected deep dives
A glimpse into my selected work what I’ve done recently and what we can do together in future.
01
Payment dashboard
Web
I worked on this project to revamping the outdated user interface into a modern, user-friendly design. My role included collaborating with stakeholders to identify user needs, crafting intuitive user flows, reimagining information architecture, and translating ideas into visual concepts through sketches, wireframes. and create a functional prototype.
02
Storefront
Self-serve sign-up in merchant portal
Web, Mobile
In the DoorDash Storefront project, I collaborated closely with a Product Designer and a Senior UX Designer to develop an intuitive, merchant-centric solution. Our goal was to seamlessly onboard new merchants by creating a user-friendly and interactive platform. I was responsible for crafting a user interface that simplified the onboarding process and ensured a smooth experience. Additionally, I designed an informative landing page for merchants to gain a clear understanding of our product and its benefits.
03
Improve Gifting Discoverability
Web, Mobile
DoorDash, Inc., a trailblazing leader in the online food ordering and delivery sector, introduced the 'Gift a Meal' feature in 2021. This project represents the next evolution of the 'Gift a Meal' initiative, with a primary objective to enhance the discoverability of gifting options throughout the customer's shopping journey. I was responsible for designing the entire flow, aligning it with specific requirements, and refining it based on continuous design iterations and valuable feedback.
04
DasherDirect card management flows
Mobile
DasherDirect, DoorDash's prepaid debit card, provides Dashers with instant access to earnings and exclusive benefits, such as 2% cashback on gas. Approximately 48% of Dashers use it weekly, working 6% more than non-users. Dashers apply within the app, gaining immediate access to a virtual card, ensuring swift access to earnings and additional features. A separate DasherDirect app is required for full functionality. While awaiting the physical card, Dashers enjoy virtual perks, activating the physical card upon arrival for continued seamless earnings retrieval.
